Beneath the fold: The reality about Apple and foldable screens

There’s a new technology on the streets (disclaimer: not actually on the streets yet) and it’s not coming from Apple so please prepare your large, novelty-sized forks to stick into the company.

Yes, foldable smartphones are here! Well, not here in the sense you can buy one yet (other than this atrocity), but both Samsung and Huawei have announced phones with folding screens that will be available in April and mid-year respectively. Thus, we can see the innovation is dead at Apple and the company is behind yet again. Just like it was in the digital music player market, the netbook market, the self-driving car market, the wearables market and the market for rocket-propelled pants.

Besides, wasn’t Apple the first to have a folding smartphone? So. Erm. Yes.

It is astounding to the horny one how people still don’t understand how Apple does business. This is covered material, people. Seems like some of you aren’t doing the required reading.

Apple doesn’t ship bleeding edge technology. It usually isn’t first to market. Elliot Loh summed it up perfectly:

One way to evaluate Apple: as creators of a category’s final form.

This is a great answer because it’s both correct—we’ve seen it in the personal computer, the smartphone, the digital music player and the tablet and it seems like it’s starting to happen with wireless headphones—and because it lets you make jokes about BEHOLD MY FINAL FORM.

If you wade past the pundits whose only Apple setting is DOOM and get to the people who’ve actually gotten close to these things (Samsung and Huawei aren’t even letting journalists touch them yet), you’ll quickly notice that these devices are pretty much prototypes, not consumer market-ready. Foldable phones right now aren’t so much pasta cooked al dente as they are pasta cooked Bert Dente, Al’s cousin who likes to just eat dried rigatoni right out of the box.

He thinks you get more fiber that way.